Saturday, 12 November 2016

Target audience questionaire and results

We have created a questionnaire in order to find out what people want out of a horror film and what they would enjoy watching. Below will be the link to our questionnaire, we used an online questionnaire as it would have been easier to get a wider range of views to respond to it. When the results start to come in, the data will already be organised and easier for us to spot patterns and present the data.

https://www.surveymonkey.co.uk/r/K3DQCKY





Question 1 involved us asking 74 people what style of horror film they would prefer. The results show us that roughly 46% of people (34 respondents) would prefer to watch a psychological horror film. The bar chart also shows 32% of people (24 respondents) would prefer to watch a paranormal horror film. The following 16 people voted for either gore or sci-fi, based on these results we are going to make a opening horror film based on psychological/ paranormal horrors e.g. ghosts and supernatural with elements of gore e.g. blood. 

Question 2 involved us asking 74 people what setting they would recommend for our film. The results show us that roughly 53% (39 respondents) would recommend we set our opening of our film at an underground/ train station. The bar chart also shows that the following 3 settings listed, a park, a house and iconic London settings all have similar respondents recommending that location. Based on the following results we are going to locate our film at an underground or train station, we believe this will be the most exciting, unique and unpredictable place. 


Question 3 involved us asking 74 people what props they would want to see in our horror film. The results show that almost 33% (24 respondents) would want to see drug usage or reference to drugs. Similar to the question above the 3 other options were also popular. Based on these results we are most likely to use this idea as it links nicely with psychological effects drugs can have on our characters and the different emotions it makes the user feel.

Question 4 involved us asking 74 people what costumes they would want our characters to wear. The results show that almost 34% (25 respondents) want to see our characters being dressed up for a night out. I personally like this idea because it highlights that the characters had intentions for a good night/ day but soon could contradict what happens in later events. This links well with the idea of the props being drink or drugs.
 Question 5 involved us asking 74 people what characters they would enjoy watching in our opening. The results showed a total of 65% (48 respondents) wanting us to have a group of teenagers as our main characters. Teenagers are good to use because they are at a relatable age to our target audience, however older audiences can still relate to the film from past experiences.
  Question 6 involves us asking 73 people what type of lighting they recommended we used. The results showed that 47% (34 respondents) choose low key lighting (darkness) and closely behind 43% (31 respondents) choose night time with torches to create light. This is a very predictable result as darkness is a typical convention of the horror genre, however the use of torches will create an interesting twist along with the fear of the unknown.

Question 7 involved us asking 73 people what style of camera angles we should use to create the most effect. Based on the results all being very similar we will probably use a mixture of the shaky camera to demonstrate uneasiness and normal angles.
 
Question 8 involved us asking 73 people what type of editing we should use. The results show that 44% (32 respondents) voted for us to use normal editing, this would be the best to use as it is more realistic and adds to its being more relatable to viewers compared to slo-mo or fast forward effects.

  Question 9 involved us asking 73 people what type of background music they would recommend us using. The results show that predominately people voted for the option of no music (24 respondents). Hence why we will most likely use no music as once again it is more relatable to the audience. We could use some sort of slow classical music also just as an additional affect.


 
 

 
 





















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