Evaluation activity 3 - What kind of media institution might distribute your media product and why?

What kind of media institution might distribute your media product and why?

In the case of film and television, a production company provides the physical basis to help start a new project; they are directly responsible for the fundraising throughout the whole process. The companies also handle the budgeting, scheduling, scripting, supplying resources, organisation, the production itself and the post production for example the marketing.

Screenwriters, directors or producers would pitch their ideas to a production company they think is best suited and is most able to help the development of their project. Production companies will put a large sum of money into the project if they believe it will be a hit and make a high amount of profit, the companies themselves would keep a high proportion off the earnings, if it is a success.

An example of one Production Company that focuses on horrors is ‘Blumhouse productions’, they have produced films such as the ‘Paranormal activity series’, ‘Insidious’ and ‘The purge’. All massive successes and raining in an astonishing amount of profit; the Purge had a 3 million dollars budget and made over 65 million dollars revenue. Obviously ‘Blumhouse productions’ is a massive American production company which has produced a number of record breaking films, however we feel that the creation of our production company ‘Cloud 9 Productions’ will be a much smaller and British founded company.

Our reasoning for this choice is though we believe our film would be a massive hit, we don’t think we would have needed a large budget which can be provided by these American companies, we would rather keep costs low and use the resources around us. For example a British company that produces horror films is ‘JW Films’ there most famous release is ‘Under the Skin’. This made a profit of 7.2 million and had actors such as Scarlett Johansson featuring in it. We believe that ‘Cloud 9 productions’ would be similar to this, small budget but a sense of pleasing the audience rather than worrying about the earnings that will come. However I do believe that a company such as ‘Twisted pictures’, ‘Rouge pictures’ or ‘Ghost house pictures’ (all exceptionally big production companies famous for smash hit horror films) would invest in our project as the film is gripping, gory and spooky, three important factors in many horror films.

        

The reasons for the choice of our production name ‘Cloud 9 productions’ is because we researched into specific and hidden meanings to certain words. Cloud nine means a state of happiness, we believe happiness won’t last forever and is untold in horror films like our own ‘Everlasting Journey’. Our production logo reflects the underlining meaning through the use of the rainfall.

The titles are followed after this, they include the director’s names first, then which actors are starring in the film, the producers and lastly followed by the writers. We choose this format as it is most common for openings and we didn’t want to break tradition.

A distributor is responsible for the marketing of the film. They also set the release date for the film and select the method in which the film can be viewed. We think our film would be distributed in a non theatrical way, our reasoning is that this is a way of selecting a specific group of people who are especially interested in watching horror films, and they can view this by a group screening. Or potentially it could be viewed in cinemas such as Odeon or Empire, which would cost more but would be viewed by a wider audience.

However in recent years Netflix has become increasingly popular and is an easy way to distribute films to the mass market as they supply over 13,300 movies and television programmes worldwide. Linking to the common trend of people no longer going to the cinema or buying/ renting films, it is easier and less time consuming for them to just download the app onto their TV or portable device eg. laptops or ipads and watch it on the go or at home with a monthly payment. 

Netflix is now in huge demand and is taking over the media industry, destroying the movie rental business.