Evaluation activity 4 - Who would be the audience for your media product?

 Who would be the audience for your media product?

Our target audience member would be both male and females around the age of 15-30 years old. The reason for this is that they would relate to our characters better and are more likely to be frightened by our story line (which is obviously the main intention of a horror film.) Their interests would probably include travelling, using social media and socialising publically (for example at the pub or clubbing.) They are likely to shop at high street stores such as Primark, Topshop/Topman and H&M as these are within an obtainable price range for teenagers. I would expect them to listen to the popular music of the time which would include the top 40 as well as any other popular music. This could currently be people like Stormzy, Skepta, Catfish and the Bottlemen and The 1975. I would assume that their favourite TV programmes would be in the style of reality TV shows as opposed to TV dramas and documentaries. This is because they may feel tired of education and enjoy watching more light hearted programmes.

The reason that they might be interested and watch our film is because they relate to the characters age and possibly their similar interests. For example, our characters are both male and female and are going on a train journey into London. This is relatable as I am sure people find it easy to relate to someone of their age group and gender and therefore can imagine themselves in the shoes of the character, which would make it even more frightening.  They may also watch it as the main character is an attractive female so the male gaze theory would mean that boys come and watch it. Furthermore, teenagers enjoy getting an adrenaline rush and this can be obtained from watching a horror film.

Overall, our target audience is likely to be in the range of teenagers to young adults from a typical middle class background. This is because middle classed people are likely to spend money upon entertainment due to a larger income than the working class.

Additionally we chose to do an evaluation tasks were we interviewed people who would be within the age range of our target audience. As a group we composed some questions we wanted to ask, we filmed us asking the questions and them answering. All the interviewees had been shown our opening two minutes therefore as one of our questions we asked them what they thought of our opening. All of their answers we very positive and we also gained feedback.

The main reason for this evaluation task was to find out what our target markets interests are. From this we could gain information on what the target audiences look for. Therefore this would help if we were to extend our project and create a longer opening or create a trailer.